Managing Complexity: a Video Elevator Pitch

What do you gain by taking the systems engineering approach? Stop and think about that for a minute. As a systems engineer, you may know the answer, but how do you explain it to other people? In a recent blog post, Vitech principal systems engineer Fran McCafferty wrote about how he explains what he does as a systems engineer to his family and friends—in essence, how he fashions an elevator pitch. We know it’s helpful to have an elevator pitch handy to quickly convey what it is you do, and why you love it so much.

Today, as we celebrate 25 years in business, we’re proud to present to you our company’s “elevator pitch”: a 2½-minute video that explains why we’re confident in the value of our solution, and why we believe systems engineering is now more important than ever. Enjoy!

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